Online News Publishing
Course Content
Module 1 – Publishing Strategy
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Publishing Strategy
00:00
Module 2 – Growing Your Audience
Module 3 – Creating Content
Module 4 – Understanding Data
Module 5 – Using Data
Module 6 – Web Vitals
Module 7.1 – Ad Strategy
Module 7.2 – Ad Strategy (Types of Ads)
Module 7.3 – Ad Strategy (Ad Experience)
Module 8 – Optimising Ads
Module 9.1 – Using Your Data for Ads
Module 9.2 – 3rd Party Cookies
Module 9.3 – Anonymised IDs
Module 10.1 – Programmatic Strategy
Module 10.2 – Programmatic Strategy
Module 10.3 – Intro to Ad Inventory
Module 10.4 – Trading Models
Module 10.5 – Header Bidding
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