Digital Marketing Level 1, 2, 3 with SEO, Email Marketing, PPC & More

Digital Marketing Level 1, 2, 3 with SEO, Email Marketing, PPC & More

Digital Marketing Level 1, 2, 3 with SEO, Email Marketing, PPC & More provides broad, structured knowledge of modern digital marketing across search, content, email, paid advertising, analytics and social media. Learners explore how customers move through the buying journey, how content and copy can support campaigns, and how platforms including Facebook, Instagram, LinkedIn, YouTube, TikTok and others can be used for marketing. The course also covers Google Ads, Google Analytics, automation, affiliate and influencer marketing, conversion rate optimisation, data privacy and data-driven decision making. It can support learners developing practical marketing knowledge for employment, freelance work or further professional development.

You will study:

• Digital marketing fundamentals, growth hacking, customer journeys and content marketing.

• SEO, email marketing, Google Ads, Google Analytics and paid social advertising.

• Marketing across major social platforms, including Facebook, Instagram, LinkedIn, TikTok and YouTube.

• Copywriting, branding, mobile-first marketing, conversion rate optimisation and A/B testing.

• Automation, data privacy, customer retention, analytics and data-driven marketing decisions.

Course Overview

Digital marketing brings together a wide range of activities designed to attract audiences, communicate value and support customer relationships through digital channels. This comprehensive course introduces learners to the core principles before progressing into SEO, email marketing, content, social media, paid advertising, analytics and conversion optimisation.

The curriculum covers an unusually broad range of platforms, from Facebook, Instagram, LinkedIn and YouTube to TikTok, Pinterest, Reddit, Quora, Twitch, Discord, Telegram and WhatsApp. Learners also examine copywriting, platform-specific content, branding, customer behaviour, marketing automation, affiliate and influencer marketing, crisis management and customer retention.

The course can be useful for beginners, aspiring digital marketers, business owners, freelancers and professionals who want to strengthen their digital marketing knowledge. It provides a structured foundation across multiple areas rather than focusing on a single marketing channel.

Description

This digital marketing course takes learners from fundamental concepts through to more advanced campaign, optimisation and data-driven topics. It explores how businesses can use search engines, email, social platforms, paid advertising, content and video to reach and engage audiences.

Learners study SEO, Google Ads, Google Analytics, Facebook Ads, copywriting, social media strategy, A/B testing and conversion rate optimisation. The curriculum also addresses automation, data privacy, customer retention, loyalty programmes, affiliate marketing, influencer marketing and crisis management.

For learners interested in becoming an online marketing expert, the course offers broad exposure to the terminology, strategies and channels used across modern digital marketing. It can also provide useful knowledge for people considering marketing roles, freelance services or business promotion.

Course Curriculum

Module 1: Introduction to Digital Marketing

Introduces the fundamental principles of digital marketing and establishes the foundation for the rest of the course.

Main learning topics:

• Digital marketing fundamentals

• Online marketing channels

• Digital audiences

• Marketing objectives

• Digital campaign foundations

Module 2: Growth Hacking

Explores growth-focused approaches to digital marketing and methods for identifying opportunities to expand audience reach and engagement.

Main learning topics:

• Growth-focused marketing

• Audience growth

• Experimentation

• Digital acquisition

• Growth opportunities

Module 3: Customer Journey

Examines how customers interact with businesses throughout different stages of their journey.

Main learning topics:

• Customer journey stages

• Customer touchpoints

• Audience behaviour

• Digital interactions

• Customer experience

Module 4: Content Marketing

Introduces content as a core part of digital marketing and explores how businesses can communicate with their audiences through useful and relevant content.

Main learning topics:

• Content marketing principles

• Content planning

• Audience-focused content

• Digital content formats

• Content distribution

Module 5: Search Engine Optimisation

Introduces SEO and how search visibility can support digital marketing objectives.

Main learning topics:

• SEO fundamentals

• Search visibility

• Search-focused content

• Keyword relevance

• Organic digital marketing

Module 6: Email Marketing

Explores email as a direct digital marketing channel for communicating with customers and audiences.

Main learning topics:

• Email marketing fundamentals

• Email communication

• Campaign planning

• Audience engagement

• Email-based customer relationships

Module 7: Facebook Marketing

Examines Facebook as a social media marketing platform and its role in reaching and engaging audiences.

Main learning topics:

• Facebook marketing

• Audience engagement

• Content publishing

• Facebook campaigns

• Social media communication

Module 8: Instagram Marketing

Explores Instagram marketing and the use of visual content to communicate with audiences.

Main learning topics:

• Instagram marketing

• Visual content

• Audience engagement

• Platform-specific communication

• Instagram campaigns

Module 9: Twitter Marketing

Introduces marketing through Twitter and the use of short-form social communication.

Main learning topics:

• Twitter marketing

• Short-form content

• Audience engagement

• Social conversations

• Platform-specific content

Module 10: YouTube Marketing

Explores YouTube as a video marketing platform and its role in digital audience development.

Main learning topics:

• YouTube marketing

• Video content

• Audience engagement

• Video-based communication

• Digital visibility

Module 11: LinkedIn Marketing

Examines LinkedIn marketing for professional audiences, businesses and brand communication.

Main learning topics:

• LinkedIn marketing

• Professional audiences

• Business communication

• Brand visibility

• Professional content

Module 12: Pinterest Marketing

Introduces Pinterest as a visual discovery and marketing platform.

Main learning topics:

• Pinterest marketing

• Visual content

• Content discovery

• Audience engagement

• Platform-specific marketing

Module 13: Snapchat Marketing

Explores Snapchat as part of a broader social media marketing strategy.

Main learning topics:

• Snapchat marketing

• Social content

• Audience engagement

• Platform communication

• Digital campaigns

Module 14: Threads Marketing

Introduces Threads marketing and its place within modern social media activity.

Main learning topics:

• Threads marketing

• Social conversations

• Short-form communication

• Audience engagement

• Platform-specific content

Module 15: WhatsApp Marketing

Examines WhatsApp as a communication and marketing channel.

Main learning topics:

• WhatsApp marketing

• Customer communication

• Audience engagement

• Direct messaging

• Relationship building

Module 16: Reddit Marketing

Explores Reddit as a community-based platform and considers how marketing communication can work within online communities.

Main learning topics:

• Reddit marketing

• Online communities

• Audience participation

• Community-focused communication

• Content engagement

Module 17: Quora Marketing

Introduces Quora marketing and the use of knowledge-focused content to engage audiences.

Main learning topics:

• Quora marketing

• Question-based content

• Audience engagement

• Knowledge sharing

• Digital visibility

Module 18: TikTok Marketing

Explores TikTok as a short-form video marketing platform.

Main learning topics:

• TikTok marketing

• Short-form video

• Audience engagement

• Social content

• Platform-specific strategy

Module 19: Twitch Marketing

Introduces Twitch and its potential role in digital audience and community engagement.

Main learning topics:

• Twitch marketing

• Live digital content

• Audience interaction

• Community engagement

• Digital communication

Module 20: Discord Marketing

Explores Discord as a community-oriented digital communication platform.

Main learning topics:

• Discord marketing

• Online communities

• Audience communication

• Community engagement

• Digital relationships

Module 21: Telegram Marketing

Examines Telegram as a digital communication and audience engagement channel.

Main learning topics:

• Telegram marketing

• Direct communication

• Audience communities

• Content sharing

• Customer engagement

Module 22: Copywriting

Introduces copywriting principles used to communicate messages clearly and encourage audience action.

Main learning topics:

• Copywriting fundamentals

• Marketing messages

• Persuasive communication

• Audience-focused writing

• Digital copy

Module 23: Adjusting Copywriting for Various Platforms

Explores how marketing copy can be adapted according to the requirements and audiences of different digital platforms.

Main learning topics:

• Platform-specific copy

• Tone and messaging

• Audience adaptation

• Social media copy

• Digital communication

Module 24: Importance of Design in Social Media Marketing

Examines the role of design and visual communication in social media marketing.

Main learning topics:

• Social media design

• Visual communication

• Brand presentation

• Content appearance

• Audience attention

Module 25: Mobile-First Marketing

Introduces mobile-first approaches to digital marketing and considers how audiences interact with marketing content on mobile devices.

Main learning topics:

• Mobile-first principles

• Mobile audiences

• Digital content

• User experience

• Mobile marketing

Module 26: Google Ads

Explores paid search advertising through Google Ads.

Main learning topics:

• Google Ads fundamentals

• Paid search

• Advertising campaigns

• Target audiences

• Paid digital marketing

Module 27: Google Analytics

Introduces analytics and the use of data to understand digital marketing activity.

Main learning topics:

• Google Analytics

• Marketing data

• Audience information

• Performance measurement

• Digital insights

Module 28: Facebook Ads

Examines paid advertising through Facebook.

Main learning topics:

• Facebook Ads

• Paid social advertising

• Audience targeting

• Campaign activity

• Advertising performance

Module 29: Developing the Perfect Social Media Strategy with Posting Frequency

Explores how businesses can structure social media activity and consider appropriate posting frequency.

Main learning topics:

• Social media strategy

• Content scheduling

• Posting frequency

• Audience engagement

• Consistent social activity

Module 30: Branding, Positioning and Customer Behaviour

Examines how branding and positioning relate to customer perceptions and behaviour.

Main learning topics:

• Branding

• Market positioning

• Customer behaviour

• Brand communication

• Audience perceptions

Module 31: Social Media, Content Marketing, Paid Advertising and Email Marketing

Brings together several major digital marketing channels and examines how they can work as part of a wider marketing approach.

Main learning topics:

• Social media marketing

• Content marketing

• Paid advertising

• Email marketing

• Integrated digital marketing

Module 32: Affiliate Marketing

Introduces affiliate marketing and its role within the wider digital marketing environment.

Main learning topics:

• Affiliate marketing

• Partner-based promotion

• Digital referrals

• Audience acquisition

• Marketing relationships

Module 33: Influencer Marketing

Explores influencer marketing and collaboration with online creators and audiences.

Main learning topics:

• Influencer marketing

• Creator partnerships

• Audience engagement

• Brand communication

• Digital promotion

Module 34: Digital Marketing Automation Tools

Introduces automation tools and their potential role in streamlining digital marketing activities.

Main learning topics:

• Marketing automation

• Digital tools

• Workflow efficiency

• Automated communication

• Marketing processes

Module 35: Crisis Management in Digital Marketing

Examines the importance of responding appropriately to challenges and crises within digital marketing environments.

Main learning topics:

• Digital marketing crises

• Reputation considerations

• Communication

• Response planning

• Brand protection

Module 36: A/B Testing and Conversion Rate Optimisation

Introduces testing and conversion optimisation techniques used to evaluate and improve digital marketing performance.

Main learning topics:

• A/B testing

• Conversion rate optimisation

• Performance comparison

• User response

• Marketing optimisation

Module 37: Data Privacy and Compliance in Digital Marketing

Explores the importance of responsible data handling, privacy and compliance within digital marketing.

Main learning topics:

• Data privacy

• Digital compliance

• Responsible data use

• Customer information

• Privacy considerations

Module 38: Data-Driven Decision Making

Examines how marketing data can inform decisions and help businesses evaluate digital activity.

Main learning topics:

• Marketing data

• Performance analysis

• Data interpretation

• Evidence-based decisions

• Digital insights

Module 39: Customer Retention and Loyalty Programs

Explores approaches to maintaining customer relationships and encouraging ongoing engagement.

Main learning topics:

• Customer retention

• Loyalty programmes

• Customer relationships

• Engagement

• Long-term marketing

Module 40: Video Marketing

Examines video as a digital marketing format and its role in audience communication.

Main learning topics:

• Video marketing

• Video content

• Audience engagement

• Digital storytelling

• Video-based campaigns

Assignment: Final Assignment

The course concludes with a final assignment designed to consolidate learning from the programme.

Who Is This Course For?

This course may be suitable for:

• Beginners who want to develop a broad understanding of digital marketing.

• Learners interested in an online digital marketing course covering multiple channels.

• Aspiring digital marketing executives and marketing professionals.

• Business owners who want to understand SEO, social media, email and paid advertising.

• Freelancers interested in developing digital marketing knowledge for client work.

• Content creators who want to understand marketing strategy and audience engagement.

• Professionals looking to expand their existing marketing knowledge.

• Learners interested in becoming an online marketing expert across SEO, email, content and social media.

• People exploring career opportunities in marketing, advertising and digital communications.

• Learners seeking CPD in digital marketing as part of their wider professional development.

The course is broad rather than limited to one platform or specialism, making it relevant to learners who want exposure to multiple areas of digital marketing.

Requirements

No specific academic or professional prerequisites have been provided for this course.

For the best learning experience, learners should have:

• An interest in digital marketing and online communication.

• Basic familiarity with using the internet and digital devices.

• A willingness to study different marketing channels and concepts.

• Access to a suitable device and internet connection for online learning.

• An interest in applying digital marketing concepts to businesses, brands, projects or professional development.

The course should not be presented as automatically replacing a degree, regulated qualification or employer-specific professional requirement.

Skills You Can Develop

Through the curriculum, learners can develop knowledge and practical understanding in areas including:

• Digital marketing fundamentals

• Growth hacking concepts

• Customer journey analysis

• Content marketing

• Search engine optimisation

• Email marketing

• Social media marketing

• Social media strategy

• Copywriting

• Platform-specific content creation

• Mobile-first marketing

• Google Ads

• Facebook Ads

• Google Analytics

• Branding and positioning

• Customer behaviour

• Affiliate marketing

• Influencer marketing

• Marketing automation

• Crisis management

• A/B testing

• Conversion rate optimisation

• Data privacy and compliance

• Data-driven decision making

• Customer retention and loyalty

• Video marketing

Learning Outcomes

By the end of the course, learners should be able to:

1. Explain the fundamental principles and purpose of digital marketing.

2. Describe how customer journeys influence digital marketing activity.

3. Explain the role of SEO, content marketing and email marketing.

4. Identify how different social media platforms can be used for marketing.

5. Explain fundamental approaches to Google Ads and Facebook Ads.

6. Understand the role of Google Analytics and marketing data in evaluating performance.

7. Apply principles of copywriting and adapt marketing communication for different platforms.

8. Explain the importance of branding, positioning, customer behaviour and social media strategy.

9. Understand A/B testing, conversion rate optimisation, automation and data-driven decision making.

10. Recognise the importance of data privacy, customer retention, loyalty and responsible digital marketing.

Career Paths & Requirements

A digital marketing course can provide relevant knowledge for a range of marketing, advertising, communications and content-related roles. However, completing this course does not guarantee employment, a particular salary or progression into a regulated profession. Employers may require additional qualifications, experience, portfolios or platform-specific knowledge depending on the role.

Digital Marketing Executive / Marketing Executive

Typical UK salary: £23,000 starter to £50,000 experienced.

How this course may be relevant: The National Careers Service lists “Digital marketing executive”, “marketing officer” and “online marketing officer” as alternative titles for marketing executive. The role involves promoting products, services or brands, making the course’s coverage of SEO, social media, email, content, advertising and analytics particularly relevant.

Advertising Account Executive

Typical UK salary: £24,000 starter to £40,000 experienced.

How this course may be relevant: Advertising account executives manage relationships between advertising agencies and clients. The course’s coverage of advertising, copywriting, customer journeys, branding, paid advertising and campaign performance can provide useful background knowledge for learners considering this area.

Marketing Manager

Typical UK salary: £30,000 to £65,000.

How this course may be relevant: The National Careers Service identifies marketing managers as professionals who plan how products, services or brands are promoted and oversee marketing activity. This course can provide foundational knowledge across many of the channels and concepts encountered in digital marketing.

Market Research Executive

Typical UK salary: £20,000 starter to £36,000 experienced.

How this course may be relevant: The role involves helping clients understand people’s views about products, services and issues. The course’s customer journey, customer behaviour, analytics and data-driven decision-making content may provide useful complementary knowledge.

Market Researcher

Typical UK salary: £24,000 starter to £28,000 experienced.

How this course may be relevant: Market researchers investigate what people think about products, services and issues. Modules covering customer behaviour, analytics, data and digital audiences may be relevant to learners exploring this broader marketing research environment.

Public Relations Officer

Typical UK salary: £22,000 starter to £40,000 experienced.

How this course may be relevant: PR officers manage the public image and reputation of organisations and individuals. Content on social media, copywriting, branding, crisis management and audience communication can provide useful supporting knowledge for this type of career.

Salary note: The figures above are indicative UK ranges from National Careers Service job profiles and can vary by experience, location, employer, sector and responsibilities. They should not be interpreted as salaries guaranteed by completing this course.

FAQs

1. What will I learn on the Digital Marketing Level 1, 2, 3 course?

You will learn about SEO, email marketing, content marketing, social media, Google Ads, Facebook Ads, Google Analytics, copywriting, automation, conversion rate optimisation, data privacy and more.

2. Does this digital marketing course cover SEO and PPC?

Yes. The course includes a dedicated Search Engine Optimisation module, along with Google Ads and Facebook Ads, providing knowledge of organic search and paid digital advertising.

3. Which social media platforms are covered in the course?

The course covers Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, Snapchat, Threads, WhatsApp, Reddit, Quora, TikTok, Twitch, Discord and Telegram.

4. Who is this digital marketing course suitable for?

It can be suitable for beginners, aspiring digital marketers, business owners, freelancers, content creators and professionals who want to develop broader digital marketing knowledge.

5. Can this course help me develop a career in digital marketing?

The course can support your understanding of key digital marketing areas and may be relevant to roles such as digital marketing executive, marketing executive, advertising and content-related positions. Employment depends on experience, skills and employer requirements.